Christmas Gift Wrapping Workshop for Luxury Brands

This November we had the privilege of conducting a Christmas gift wrapping workshop for luxury brands. We received an invitation from Luxasia Pte Ltd to create gift wrapping styles for a line of Christmas edition fragrance sets by Elie Saab, Issey Miyake and Narciso Rodriguez.

The 2-hour stint was conducted for 2 days as part of a week long Christmas fair held by Metro at the first floor lobby of The Paragon Singapore on Orchard Road. We were nothing more than super-thrilled to be offered this opportunity. In between workshops, we were kept busy gift wrapping for Luxasia’s customers.

What came as a surprise was that we were not at all unnerved by the live gift wrapping. In fact, we had so much fun and revelled in customers’ admiration for our work. A customer said that she wouldn’t mind buying pre-wrapped products if the packaging looked that exquisite. Wow! We really appreciated that feedback … feeling over the moon.

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Gift Wrapping Workshop Luxury Brands

Gift Wrapping Workshop Luxury Brands

For the gift wrapping style, we had to stick strictly to the theme of the brand. So some research into the brands was required before we proposed the creative ideas. Each brand has its own colours that we had to align with. Elie Saab’s fragrance set was enclosed in a gold box embossed with flowers.

So, we paired a gold-white striped waterproof florist paper with a sheer white ribbon with satin edges. We laid the fanned-out Japanese pleats over a strip of our Golden Garden gold-stamped wrapping paper to create a complementary contrast. A glitter silver snowflake gave a glamorous finishing touch to the style.

Elie Saab Gift Wrapping

For Issey Miyake, we chose our City Lights gift wrapping paper because the patterns resemble the Bao Bao bag. This fragrance set is especially challenging to wrap because the box is steeple-shaped. We had to join 2 pieces of wrapping paper to get a large enough swath to create this windmill effect with straight Japanese pleats.

The broad grey ribbon softened the gold sheen and the Christmas wreath decoration brought warmth to the style. It took a total of 20 minutes to execute this gift wrapping style from beginning to end.

Issey Miyake Gift Wrapping

The Narciso Rodriguez fragrance sets were enclosed in a pink-silver box for women and a black-silver box for men. We selected a contemporary looking wrapping sheet with silver-white chevron pattern. The black decorative material and black grosgrain ribbon with stitching added a hint of sophistication. This was topped with a pink satin ribbon and tiny Christmas baubles to introduce a cheery festive mood.

Narciso Rodriguez Gift Wrapping

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