Privacy Policy


This privacy policy has been compiled to better serve those who are concerned with how their ‘Personal Data’ (PD) is being used online. PD, as described in the Singapore Personal Data Protection Act, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information or other details to help you with your experience.

When do we collect information?

We collect information from you when you register on our site, place an order, subscribe to a newsletter, respond to a survey, fill out a form, Use Live Chat, Open a Support Ticket, enter information on our site, or provide us with feedback on our products or services.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To improve our website in order to better serve you.
  • To allow us to better service you in responding to your customer service requests.
  • To administer a contest, promotion, survey or other site feature.
  • To quickly process your transactions.
  • To ask for ratings and reviews of services or products
  • To follow up with them after correspondence (live chat, email or phone inquiries)

How do we protect your information?

We do not share user and customer information with third-parties.
We keep all user and customer information strictly confidential.
We use secure payment gateways, such as PayPal, to facilitate online purchase and transactions.
We do not save or retain credit card information.

Do we use ‘cookies’?

We automatically monitor and collect your IP address, domain server, computer device type and web browser type you are utilising and use “cookies” to tailor website content unique to your interests, (ii) ensure that you do not see the same advertising repeatedly, (iii) store your password so that you do not have to re-enter it each time you use the sites, and (iv) develop and upgrade the websites. Any other websites run on our behalf are hosted and maintained by other companies which may also use cookies to monitor and gather this information.

‘Cookies’ are tiny pieces of electronic information (specifically, a text string) that your browser and operating system store for record-keeping purposes on your hard drive. Cookies can store a user’s ID and password, personalise home pages, recognise which parts of a website have been visited, and/or monitor previous usage, choices, or purchases of the website.

Google Analytics information is stored by Google for 1 day to 2 years, depending on the cookies – We use Google Analytics to help evaluate the pages visited by visitors to our website. Your Web browser will automatically submit all details to Google when you visit our website. Refer to https:/ for more information on how Google uses your data.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users:

We use Google AdSense Advertising on our website.

Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:

We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out:

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

Singapore Personal Data Protection Act (PDPA)

The PDPA establishes a data protection law that comprises various rules governing the collection, use, disclosure and care of personal data. It recognises both the rights of individuals to protect their personal data, including rights of access and correction, and the needs of organisations to collect, use or disclose personal data for legitimate and reasonable purposes.

The PDPA provides for the establishment of a national Do Not Call (DNC) Registry. The DNC Registry allows individuals to register their Singapore telephone numbers to opt out of receiving marketing phone calls, mobile text messages such as SMS or MMS, and faxes from organisations.

Because we take the privacy and security of your information very seriously, we are committed to protecting your personal information in accordance with these privacy provisions. We do not sell, exchange or transfer personal information for any reason, without your consent, or for purposes other than those specifically described in this Privacy Policy. The personal information we collect is limited to that which is necessary to provide the products and services you request, and your information is only kept as long as necessary to fulfill the purposes for which it was collected.

According to the PDPA, we agree to the following:

Users can visit our site anonymously.
Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.
Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.

You will be notified of any Privacy Policy changes:

On our Privacy Policy Page

You can change your personal information:

By logging in to your account

How does our site handle Do Not Track signals?

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioural tracking?

It’s also important to note that we do not allow third-party behavioural tracking.

Children and Young Persons Act

Under the Children and Young Persons Act, a child is a person below the age of 14 years.

We do not specifically market to children under the age of 14 years old.

How do we use your email address?

We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions.
  • Process orders and to send information and updates pertaining to orders.
  • Send you additional information related to your product and/or service.

To be in accordance with the PDPA, we agree to the following:

    • Not use false or misleading subjects or email addresses.
    • Identify the message as an advertisement in some reasonable way.
    • Include the physical address of our business or site headquarters.
    • Monitor third-party email marketing services for compliance, if one is used.
    • Honor opt-out/unsubscribe requests quickly.
    • Allow users to unsubscribe by using the link at the bottom of each email.

    If at any time you would like to unsubscribe from receiving future emails, you can email us at or follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence.

    Contacting Us

    Please contact us if there is any question regarding this privacy policy.

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